Otts is a fashion brand catering to a modern and youthful audience. Built on Squarespace, the site emphasizes visual storytelling, featuring a curated product gallery, category-based navigation, and a seamless shopping experience.
Key Features:
Service overview, e-commerce shop
Role: site structure planning, Squarespace implementation
Tools: Squarespace, custom CSS, basic JavaScript
Otts는 현대적이고 감각적인 스타일을 지향하는 패션 브랜드입니다. Squarespace를 기반으로 제작된 웹사이트는 브랜드의 시각적 정체성을 강조하며, 제품 갤러리, 카테고리별 탐색, 간편한 구매 흐름 등을 제공합니다.
Otts is a fashion brand catering to a modern and youthful audience. Built on Squarespace, the site emphasizes visual storytelling, featuring a curated product gallery, category-based navigation,
and a seamless shopping experience.
Key Features: Service overview, e-commerce shop
Role: site structure planning, Squarespace implementation
Tools: Squarespace, custom CSS, basic JavaScript
Otts는 현대적이고 감각적인 스타일을 지향하는 패션 브랜드입니다
Squarespace를 기반으로 제작된 웹사이트는 브랜드의 시각적 정체성을
강조하며, 제품 갤러리, 카테고리별 탐색, 간편한 구매 흐름 등을 제공합니다.
otts-official
Wesite Design + Development
For Otts, a modern fashion brand with bold taste and a clear visual identity, the challenge was to translate that energy into a web experience that was both streamlined and expressive.
We wanted the website to feel current but not fleeting—stylish but accessible. To do that, we leaned into a minimalist layout with deliberate bursts of colour and movement, allowing the brand’s products to shine. Navigation was kept intuitive and product-focused, with shopping elements integrated seamlessly into the user journey.
We avoided excessive styling in favour of clean lines, editorial-inspired product displays, and space-conscious design decisions. The final site balances simplicity with character, providing a strong digital foundation that reflects Otts’ bold yet refined approach to fashion.
